BabyBjörn AB is a family-owned, Swedish company founded in 1961. Right from the start, BabyBjörn’s goal has been to simplify everyday activities for parents and small children by developing innovative products for children up to the age of three. BabyBjörn's products are now used worldwide by millions of parents, and all of them have the same goal: happy, safe children. The enthusiastic reception BabyBjörn's products have received from these families inspires BabyBjörn in its efforts to develop safe and attractive, high-quality products with quality, safety and style.